BRAND CAMPAIGNS
A rebrand of the gym, Jersey Shore Fitness Shop, in Bradley Beach, NJ. This rebrand is aimed at building a refreshed visual aesthetic while maintaining the originality of the brand.
Jersey Shore Fitness Shop current logo.
Mood-board.
Color palette.
Typography.
Logo exploration.
Final logo.
TUMBLE'S WEED is a cannabis dispensary brand created for a class project at Pratt Institute.
Mood-board.
Typography.
Color palette.
Logo exploration.
Final logo.
Logo brand design for social media influencer, Bella Iannice.
Logo development stage 1.
Logo development stage 2.
Color selection.
Final logo.
Deca Fest is an outdoor music festival brand created for a class project at Pratt Institute. The music festival is to span over the course of three days having each day's theme dedicated to a different decade.
Mood-board.
Typography.
Color palette.
Logo exploration.
Final logo.
These are advertisement posters for Deca Fest. Each poster is dedicated to a certain day of the festival. From left to right: 60s/70s day, 80s/90s day, and '00s-now day.
Tayo is a an anime streaming service created for a class project at Pratt Institute. The website was inspired by Crunchyroll's website in September 2022.
Mood-board.
Color palette.
Typography. Logo typography designed and created by Ghillian Ferraiola.
Logo exploration.
Final logo.
Website layout.
